Flair Airlines — Rebranding
Flair Airlines is an "Ultra low-cost carrier" in Canada. Since this category is not well known in Canada, our new brand needed to illustrate the idea of flying for less. We rebranded Flair as the plane & simple airline. Just like Flair’s business model, we stripped their brand back to basics. We made their logo a dot, because every great adventure starts with a dot on a map. We simplified their color palate to just black, white and green. We gave them a bold font, and a bold tone of voice to reinforce the no-nonsense brand identity.
service
brand + digital design
sector
airline / corporate
strategy
brand positioning + UX /UI design
A refreshingly honest airline that is stylishly simple and affordable - so individuals can travel more. We know that the thing you want the most when you enter a plane is to come out of it. We designed a brand that goes straight to the point.
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Flair Airlines - Rebrand
Credits
Client: Flair Airlines
Agency: Havas Canada / La Maison W Montréal
Business lead: Alexandra Panousis
Account direction: Gaelle Cayrol
Project management: Helene Labreche
Brand strategy: Carol Mok, Jarek Stelmach
Social media strategy: Laetitia Prido, Andrea Viens
Executive Creative Directors: Nikolaos Lerakis, Carle Coppens
Creative direction: Ed Malyon
Art direction & design: Luc Brissette, Alexandra Nolot, Virginie Malette, Maxime Brunelle,
Brian Allen
Brian Allen
Copywriting: Ed Malyon, Adriana Palanca
Media: Havas Media
Making of video: Jan Birkenstock
