CLIENT : cléo lebrun | DATE : august and november 2019 | project : branding
PHOTOGRAPHIES of cléo lebrun's workshop : miss buffet froid | TYPOGRAPHIES : Didot and Rare bird
EN — Located in Occitanie, at the foot of the Pic-Saint-Loup, Cléo Lebrun's workshop is a workshop of bookbinding and hot gilding for the creation of unique books and precious objects in paper.
Initially trained in binding and gilding at the Estienne school, Cléo Lebrun touches everything and likes to diversify his activities permanently. In the fall of 2019, she acquired a platinum press from 1876 to offer letterpress printing in addition to services already in place. Following this diversification, she decided to change her visual identity and asked me for advice.
Our collaboration begins with a change of the name of the workshop, so that "Atelier Cléo" becomes "Cléo Lebrun - Art Workshop". Then, we start to work on the visual identity.
Initially trained in binding and gilding at the Estienne school, Cléo Lebrun touches everything and likes to diversify his activities permanently. In the fall of 2019, she acquired a platinum press from 1876 to offer letterpress printing in addition to services already in place. Following this diversification, she decided to change her visual identity and asked me for advice.
Our collaboration begins with a change of the name of the workshop, so that "Atelier Cléo" becomes "Cléo Lebrun - Art Workshop". Then, we start to work on the visual identity.
FR — Situé en Occitanie, au pied du Pic-Saint-Loup, l’atelier de Cléo Lebrun est un atelier de reliure artisanale et de dorure à chaud destiné à la création de livres uniques et objets précieux en papier.
Initialement formée en reliure et dorure à l’école Estienne, Cléo Lebrun touche à tout et aime diversifier ses activités en permanence. C’est ainsi qu’à l’automne 2019, elle acquière une presse platine de 1876 afin de proposer de l’impression letterpress en plus des services déjà en place. Suite à cette diversification, elle décide alors de faire évoluer son identité visuelle et me demande conseil.
Notre collaboration débute par un changement du nom de l’atelier, c’est ainsi que « Atelier Cléo » devient « Cléo Lebrun – Atelier d’art ». Puis, nous avons commencé à travailler sur l'identité visuelle.
