Scoville Chilli is a new hand crafted, batch brewed and (fictional) fermented chilli sauce from Johannesburg, South Africa with a focus on the celebration of life.
The visual concept for the project is the celebration of life, it is about boldly embracing everything that life has to offer! The aim is to stimulate positive and invigorating emotions and a relationship between the consumer and the brand through vivid colours and bold imagery.
There is a final, special edition flavour that comes in a unique box and bursts with a unique flavour!
The light-hearted and fun brand needed a marketing campaign that burst with the same flavour! The focus was on bringing in puns and light humour into everyday environments and would be seen on billboards, on social media and in magazines.
