When John Deere launched it's new 8R Tractor in 2011 the e-business team needed to re-think the way it was being presented online. With such a large push to integrate online media elements (galleries, social media, and video) they needed a new layout that would pull a variety of content sources into one central location. Being part of the Agricultural Marketing department they asked me to help out with thinking through how the page would work and the content that would be loaded. I worked with the Art Director, and Writer to collect requirements for the content, and the e-business team to get something laid out that would work well with it's already established CMS.