In the beginning of 2012 the Associate Advocate Positioning team was given a task to help communicate what Cerner is doing in the outside business community, internally, to it's associates. The Pulse was created to do just that. This monthly e-newsletter was created to inform and delight 12,000 + Cerner associates, as well as keep them abreast on the direction of the company. When the team had an idea of content and direction they came to the Creative Services team in order to help with design and execution. We worked to develop the branding for the e-newsletter as well as it's layout. As of right now the team is happy to report a large amount of success with the e-newsletter, noting great engagement levels from the Cerner community.