Project:
The assignment was to create three new labels for a coffee bags. The most important part was to keep in mind the customer's mindset which is eco-friendly, fair trade and organic farming. The design needed to be simple enough so our customer could create new labels for different coffee type by himself.
Graphic elements:
Decorative lavender flowers have been hand engraved. The coffee brand is mainly inspired by the Provence region in France. Provence is world famous for its lavender fields.
A traditional illustrative method was used to inspire an organic, artisanal and traditional universe.
A traditional illustrative method was used to inspire an organic, artisanal and traditional universe.
Graphic Designer: Catherine Bélanger-Filiatrault
Director: Marie-Laurence Nolin
Creative director: Félix-Antoine Belleville
Project manager: Camille Deniger
Director: Marie-Laurence Nolin
Creative director: Félix-Antoine Belleville
Project manager: Camille Deniger
Thank you
