Damba.agency / Branding project 2019
Client
Cafe network with focus on cakes
PanCake is network of several light and cozy cafes in Vinnytsia. Cafes are known many years for the aromatic coffee, hearty pies and delicious cakes which often order on carrying out on celebrations.
Challenge
Rethink the character
Initially the client addressed us with a simple and clear task – to develop new stylish packing for desserts. But in the course of discussion it became obvious that for this requirement there is more thorough problem – the existing style stopped to correspond to the nature of café, that’s why a wish for changes was.
Solution
Cafe of a good mood
In the course of discussion of business and its audience with the client understanding was created that PanCake – it isn’t just drink a coffee. Thanks to own production of original cakes and desserts people come to celebrate a good mood there: on the occasion of a holiday, a joyful event or just because the day is excellent.
We kept the idea of the sign with a birdie cook and complemented it with a live lettering. The story with birds and plants ornaments proceeds in a festive pattern confetti which appeared, proceeding from positioning of institutions – cafe of a good mood. The good mood is a holiday, and the holiday has to be with crackers, confetti and tasty cakes.
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