Michael Peters's profile

MICHAEL PETERS Portfolio

MARK-MAKING 101 PROJECT  |  2D Design Sheridan College
Marks are the ‘data’ of art and two-dimensional design. As Ellen Lupton says: they are individual and distinct,
but they combine, rotate, repeat, and interact with each other to create surfaces, illustrate ideas and map information.    
 
This basic project, by first year students in the VCA programme, was an exploration into those fundamental elements of design: points, lines, shapes and textures.
 
Similarly, it was venture into participatory design, as they each created an individual ‘mark module’ and
then assembled and translated the ‘modular data’ together it into something larger, more complex and with
new meaning.
 
WAYS OF SEEING PROJECT  |  2D Design Sheridan College
One of the characteristics of successful designers and artists is their ability to quickly generate a wide range of innovative, diverse, and creative solutions for a unique ‘problem—to develop ”multiple ways of seeing”  
 
This final project brought students back to the initial  fundamental elements they encountered in their first project— points, lines, shapes, value or colour, and texture—and challenged them to visually interpret a single object 30+ ways and then visually edit them down to 6 final ‘ways of seeing’.
 
Credits (CW from top left): Katie Hicks; Brittney Hudson; Danielle Nishihama; Alyssa Chambers
TOWARDS A PARTICIPATORY MUSEUM | Master of Design Thesis
The evolving digital landscape that we live in is exerting increasing pressure on museums to re-think and re-vision themselves. No longer wanting to be seen as passive knowledge archives, museums are exploring new opportunities using participatory design and social media, encouraging visitors to take more active roles in shaping their overall experience.
 
Participatory design and social media encourage visitors to become generators of cultural content by providing them with tools and techniques which enable the making and exchange of creative expressions, experiences and ideas. This study explores design-thinking and practice into how museums use participatory design and social media to facilitate the transition of their audiences from visitors to participants, and in doing so, develop their own abilities to design more effective visitor experiences.
IDENTITY PROGRAMMES
A selection of logo graphics for a range of cultural, corporate and governmental groups and organizations including cultural attractions, gaming entertainment attractions, national parks, government agencies, universities, restaurants and private corporations.

Design applications have included: logo and business stationery, website, print communications, merchandise applications, wayfinding and sign systems and livery for transport and logowear.
 
Responsibilities: creative direction  |  graphic design  |  illustration
ROM  |  LATER IMPERIAL CHINA GALLERIES
The ROM’s spectacular collections of Chinese Ming and Qing Dynasty decorative arts were highlighted in this suite of galleries, themed on the daily life and personal habits of a high-ranking government official
and his family.

To create spaces that would be both educational and engaging, displays were designed that integrated the storyline into settings of fine furniture and decorative wood screens, textiles, jades and porcelains and other objects of personal delight. Colour and graphical references were used to add layers of meaning and context.
 
Responsibilities: exhibit design and creative direction
ROM  |  BISHOP WHITE BUDDHIST & DAOIST TEMPLE ARTS GALLERY
Dark sumptuous colour, quiet pacing and atmospheric lighting venerate the ROM’s exquisite and
valuable collection of Buddhist wood sculptures and Daoist wall paintings in this evocative recreation
of a Buddhist Temple.

The gallery was unique, and it came to be imbued with a powerful ‘spirit of place’. Interpretation was minimal and integrated into the architectural fabric. Visitors flowed through along a simple path, echoing the religious processions portrayed in the paintings, while a group of magisterial Bodhisatvas, dramatically highlighted on a central altar-like podium, gazed down upon them.

Responsibilities: exhibit design and creative direction
NATIONAL MUSEUM OF SAUDI ARABIA
The National Museum is a major international resource for the study and appreciation of the natural environment, and the history and culture of the Kingdom of Saudi Arabia.

Themed experiential galleries, integrating innovative and traditional exhibit information technologies, take visitors on a chronological journey through time from the creation of the Earth to pre-Islamic and Islamic civilizations.
The result is a uniquely Saudi Arabian visitor experience connecting the culture and traditions to the spectacular landscape of the Kingdom.

 Responsibilities: exhibit & graphic design  |  interpretive wayfinding design
BATA SHOE MUSEUM |  EVERY STEP A LOTUS EXHIBIT
The Bata Shoe Museum interprets the social histories and technologies of footwear and related ethnological materials from around the world.

The tiny, yet elegantly embroidered footwear created for the bound feet of Late Qing Dynasty women are used
to tell the story of continuing family values and evolving identities in a Chinese woman’s life. Based on the plan
of a Chinese courtyard house, collections were organized into a series of thematic room vignettes and interpretive showcases.

 Responsibilities: creative direction  |  exhibit design
SLEEPING GIANT PROVINCIAL PARK VISITOR CENTRE
The dynamic of the environment, its diversity, and its cultural history are the focus for a range of interpretive galleries at this visitor centre in one of Ontario‘s famous north-of-Superior Parks.

Visitors enter in to a panoramic display of spectacular photographic images that portray the park‘s natural beauty. Exhibits featuring live specimens of fish and mammals, together with historical artifacts from First Peoples, present the natural and cultural themes found throughout the Park.

 Responsibilities: exhibit  & graphic design
DISCOVER GREENSTONE HERITAGE CENTRE  |  Exhibit design
Located above the shores of Lake Superior, this heritage interpretation and information centre engages visitors in the spirit of Ontario’s northern experience while they explore the industrial, cultural and historical development of this robust community.
A variety of multidisciplinary exhibits, including artifacts and scale models, a Pepper’s Ghost, computer interactives, dioramas and large graphical elements work in concert to tell exciting stories with popular appeal.  

Responsibilities: creative direction  |  exhibit design  |  interpretive planning  |  visual identity  |  web site design   print promotions  |  wayfinding and signage design
 
DISCOVER GREENSTONE  |  Identity Graphics
Applications included: Logo and stationery, Promotional collateral, interpretive wayfinding / trailblazing, Billboards, Website, and Apparel.
 
ANTIQUE BOAT MUSEUM
The Antique Boat Museum in the 1000 Islands, in upper New York State is a unique cultural attraction with one of the finest collections of power and small sail watercraft in North America. New exhibit programs place visitors within the natural and social context of the region with a strong focus on imaginative creativity, educational value and academic credibility.
 
Responsibilities: exhibit and graphic design | donor recognition    
THE MUSKOKA BOAT & HERITAGE CENTRE | MUSKOKA WHARF
The Muskoka Boat & Heritage Centre is the cultural anchor for Muskoka Wharf, an exciting $150 million, 90-acre cultural heritage destination in one of Canada’s premier resort and vacation regions.

‘Life on the Water’ is the main theme explored in this new heritage attraction. Interactive multimedia components placed along the visitor path enliven and give context to large and small-scale collections located within three large, walk-through dioramas: a Fleet of Steamship; a Boat-builders Workshop and a Resort Hotel. 
 
Responsibilities: identity design & collateral  |  exhibit & graphic design  |  wayfinding & signage design for the overall development.
F1-X TECHNOLOGY CENTRE | CONCEPT EXHIBIT DESIGN
The Technology Centre is a special F-1X science and technology experience that encourages guests to discover the sophisticated technical world of contemporary F-1 automotive race design engineering.
 
A hi-tech glass wall presents a dramatic panoramic view of the 10,000 parts of a Formula One race car as a masterpiece of contemporary industrial design. Wireless devices and computer interactives encourage guests to explore related stories in detail along the rear, underside of the wall.
 
Responsibilities: interpretive planning | concept exhibit design (for three interactive visitor centres: Decades and Junior Academy not shown)   
nwmo | MOVING FORWARD TOGETHER EXHIBIT
An interpretive traveling exhibit which explores Canada’s long-term options for managing the socially and politically highly-charged subject of nuclear waste disposal. Organized into five individual topic modules, the exhibit can also be consolidated into a single unified experience.
 
The main theme is anchored by an virtual model of a deep-repository site, and related topics are explored through a variety of multidisciplinary exhibit techniques including, both touchscreen and physical-model interactives, integrated text and graphics, and touchable object cases.
 
Responsibilities: exhibit & graphic design
NOVA SCOTIA MUSEUM OF INDUSTRY
The museum interprets the industrial heritage of Nova Scotia, the people involved, and the nature of work from the mid 1800’s to the present.

Simple but innovative design components encourage visitor interaction to help make the experience understandable. For example, visitors will operate a series of scale model milling machines to experience the different technologies of waterpower. In another section, they will walk through a historic replica machine shop to touch, hear and see the products and to experience the life of the working people of Nova Scotia. Photographic 2-D cutouts of people act as guides to welcome them into the experience.

 Responsibilities: exhibit design
FORT YORK NATIONAL HISTORIC SITE WAYFINDING STRATEGY
Fort York National Historic Site is a historically rich, 43-acre cultural landscape and museum that encompasses Canada’s largest collection of original War of 1812 buildings, and is a focal point for Toronto’s west-central waterfront development.

The Wayfinding Strategy surveyed the site as a unified experience and provides design guidelines indicating a general approach for structures, materials, colours and proposed methods of fabrication to govern the development of new signage. 
 
Responsibilities: report writing | concept wayfinding & signage design
THE LOWRY
One of the UK’s prestigious millennium projects, The Lowry is a cultural attraction incorporating performing arts venues, an interactive creativity museum (ARTWORKS), art galleries, restaurants and meeting spaces
linked by a complex of public spaces.

Responsibilities: wayfinding & signage program for The Lowry  |  graphic design & identity design (for Artworks, now decommissioned)
CENTARA GRAND MIRAGE BEACH RESORT PATTAYA  |  Wayfinding
Themes of myth and mystery evocative of ancient ‘Lost World’ cultures are interwoven with a sense of exotic grandeur for this new 5-star themed resort in Thailand.
 
Evocative first impressions of mythic grandeur give way to more personalized and delightful elements as guests circulate and gather throughout the site. Wayfinding was designed to welcome, identify, guide, inform, entertain and regulate as intuitively as possible, incorporating imagery and non-verbal means of communication to guide people with ease and understanding.
 
Responsibilities: creative direction  |  naming and identity program  |  resort collateral | wayfinding design 
CENTARA GRAND MIRAGE  |  Identity graphics
A comprehensive Identity Program blended the themes into a colourful visual system for a full range of resort collateral, including identity and collateral for 13 restaurants, guest room directories and stationery to patisserie cake boxes to resort livery and more.

Responsibilities: creative direction  |  naming and identity program  |  resort collateral | wayfinding design 
CASINOS
Inspired by dramatic themes such as a the Great Age of Travel and the Spirit of the Canadian North, animated typographics, F/X lighting and over-the-top thematic imagery are combined to create exciting and engaging environmental graphic programs.
 
Comprehensive services included identity design and collateral graphics from stationery to tokens, cards, gaming chips, and merchandise to thematic wayfinding and signage systems.
 
Responsibilities: identity design & collateral  |  wayfinding & Signage design
HOLT RENFREW CENTRE | 50 BLOOR WEST ENTRANCE
A sophisticated new architectural glass facade, incorporating a continuously changing LED lighting frame, provides an elegant and contemporary face for one of Toronto’s premier retail destinations.
 
The new entrance and interior lobby presents immediate brand recognition for the landlord, and signature tenant HMV, and guides pedestrian shoppers down one level into a vibrant arterial retail concourse, previously obscured from view at the street level.  
 
The lobby design incorporates a visually engaging flexible panel system that easily adapts for seasonal and event displays for all tenant promotional marketing needs.
 
Responsibilities: concept & design development  |  signage design
Haliburton Back Roads
Watercolour
I enjoy drawing and painting watercolour for my own satisfaction. The attraction lies in its simplicity and immediacy. Also working with colour. I like the out-of-doors, and landscapes are preferred subjects­. Paintings are almost always representational, or literal, impressions of everyday Nature around me. Simple stuff.   
 
MICHAEL PETERS Portfolio
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MICHAEL PETERS Portfolio

Portfolio Various projects were completed while in the tenure of different firms and include: Royal Ontario Museum, Sears & Russell Architects, M Read More

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