unorthodox perspectives

a collection of pictures, words, and sounds, i.e. ideas …in no particular order

—

S.L. Steinman

Toronto, Canada

416.854.4464

photoshop Illustrator InDesign quark images logos designs copy words sounds

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Image portion of a surreal, topsy-turvy, magazine ad - ColoRip Pre-Press, Inc.

Adobe Photoshop 2.5

Evangelism, copy, design, print, web, CD - dMACS initiative

Adobe Illustrator 8, Photoshop 5, Acrobat 5, QuarkXpress 3.32, Quark Immedia, HTML, Perl 5

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Campaign (Magazines Canada, 1998-2001) encouraged adherence to industry-standard

‘MAC’ Specifications in the digital preparation of ads for print publications, in accordance

with new CGATS recommendations and an emerging ISO TC 130 WG2 PDF/X+ standard.

Recommended:

PDF/X-1a (PDF 1.4) > CMYK, Complete exchange

PDF/X-2 (PDF 1.4) > Partial exchange (spots, etc.)

Approved, where accepted:

TIFF/IT-P1 > CMYK, Complete exchange

DCS 2.0 (EPS) > Full or Partial exchange

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Reigning format for ads is still PDF/X-1a, per this update (PDF, 2011)

Nice explainer here (PDF, 2013) on the candidacy of PDF/X-4 for

dMACS-recommended status, by Jason Lisi, Ryerson University.

THINK M|IDEAS|T PEACE

Copywriting

A Peace of Jerusalem initiative

(crowdsourcing the impossible dream)

Web fascinator - teaser / lander - name, logo, copy, config.

To see it run click here (new tab will open) - URBAN LAMPSCAPES - EEDG

Adobe Photoshop and a few lines of HTML

Logo design (plus colour variants) - Vortex Racing, Montréal, Canada

Adobe Illustrator CS3

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Magazine cover (The Jeff Healey Band's 1st national cover) - Music Express, March 1989

Backstage at the Music Express Rock Awards, at which the issue was officially released,

Jeff very sincerely and enthusiastically remarked on the cover, “Yeah, it looks great!”

Joe said he couldn’t remember posing in front of that red wall. (He hadn’t.)

And Tom, magazine in hand, said he was definitely gonna get laid.

Jeff, you sure had a way with music – and with words.

Pictures… not so much.

peace

Copy, design, web ad / lander - Photoshop CC - humblerock

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.Registered digital music file format (filename.i45) - Musicrypt Inc.

Origination, specification, design variations

Adobe Illustrator 10

Character, ad design - Vortex Racing (Simulation Formula One / Grand Prix), Montréal, Canada

Quote from “Back to the Future” works quite well in a virtual racing context, but final tag yet to be decided.

Adobe Illustrator CC, Adobe Photoshop CC

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Mathematical concept, chart design - Adobe Illustrator 8, 10, CS3, CC

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Schneider Electric - Radio Commercial

Concept, copywriting, promotional arrangements - 30 sec. Radio Spot - Schneider Electric Canada

Promoting a 60-min., live, on-air retrospective examination of the August 14, 2003 Blackout

The Ross MacLeod Show - AM 640 Toronto - Friday, August 13, 2004

.Original logo design plus variations - FADER ZERO

Adobe Photoshop CC

Relativity poster - Series: “Anything ...in ten words or less”

Concept: 2005 – Design and print: 2008 – Adobe Illustrator CS4

Title since changed to “Special Relativity…in ten words or less.”

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TIFF posters (27"x40") - Scanning, colour management, film separations, proofing

ColoRip Pre-Press, Inc. for Mariposa Communications Group Inc.

Toronto International Film Festival 1994,1995

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Label & Seal design reformatting, copywriting - LifeMel Honey, Benamarc Inc.

Adobe Illustrator, Photoshop CS; QuarkXpress 5.5

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This scene was created in Photoshop 5.0 using the images shown below.

Client desperately wanted its annual report cover to be stunning, colourful, and very ‘Ontario.’

It being Autumn, I suggested drawing from the colour palette of the province’s Fall foliage.

Luckily, the CEO was driving up north that weekend, and so decided to take his camera.

Below, after a thorough massaging…

(zoomable)

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.“Muad’Dib” emblem, other Dune-related imagery - imahd

Adobe Illustrator CS3

Club crests - TorontoChessClub.com

Adobe Illustrator, Photoshop CS4

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Workflow, calibration, Q.A. for 7,000+ scans of licensed archival materials

ColoRip Pre-Press, Inc. for Sonar Communications / EclectiCollections Publishing Ltd., 1996

High resolution scanning, digital retouching, colour correction. Scitex EverSmart Scanner, Photoshop 3.0

Special thanks to David Arculus for doing yeoman's work in the scanning suite.

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Album / CD Cover design - “Molecular Snooker” by Viz
Adobe Photoshop CS

1:23

AUDIO. Track Title: 1:23, Running Time: 1:23, Live Recording, Godin LG guitar

Brand and range logos, tag line - Montréal Acoustique

Adobe Illustrator CS6

.Waterloo Brewing Co. Sponsorship-Recognition Web slider - League of Rock

Concept, copy, design - Adobe Photoshop CC - (Product images, logo courtesy Waterloo Brewing Co.)

Animated option was to have can & shadow actively hovering over the sponsor’s logo.

..Facebook ad - design and copy - League of Rock

Illustrator CC, Photoshop CC

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Magazine cover design, authorship of featured technical report - Graphic Exchange magazine - May 1994
Adobe Photoshop 2.5, QuarkXpress 3.32, RipTone FM screening, Scangraphic 2051 imagesetter

Subscriber demand led to a 2nd printing of the report in the form of an 8-page excerpt.
ColoRip Pre-Press, Inc.

Magazine ad - ColoRip Pre-Press, Inc.

An extraordinarily successful ad, despite having run just once; Graphic Exchange - May 1994

Received 1,200+ faxed requests for “free brains” – our tips & tricks booklet.

Concept, design, atrocious punctuation - Adobe Illustrator 5.0

Labatt Genuine Draft beer can and label reproduction (not exactly as shown) - ColoRip Pre-Press, Inc.
Industry-first success w/stochastic (fm) graduated screens on metal/foil @ American Can Company (Chicago, 1994)

Adobe Photoshop 2.5, Illustrator 5.0; RipTone FM screening; Scangraphic 2051 imagesetter

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Winged disc icon - Archangel Media Inc.

Adobe Photoshop 3.0

Concept, design - ultra-private browsing engine - Strange-Moon Collaboration

Adobe Illustrator & Photoshop CS3

-Origination of name, logo design - Toronto TrailBlazers Club

Adobe Illustrator CC

.Website header/slider image - Deloitte League of Rock - Season 5

Adobe Photoshop CS5, WordPress

3D image wrap previewer - URBAN LAMPSCAPES - E&E Design Group

(Street art depicted above by KOBRA)

Adobe Photoshop CC, Magento

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.Technical support in production of "Digital Bridge" CD-ROM - Graphic Exchange magazine, 1995

The CD-ROM was runner-up at the Interactive Media and Marketing Awards in Hollywood.

Also contained…

“The Big Delete,” (below) a grittily animated digital short based on my original series of articles,

“The Life & Times of Jack Syntax, PS.I.” (PostScript Investigator), Graphic Exchange, 1992.

Role: Jack / Narrator

(with perpetual thanks to Dan Brill)

(also to Diane Boadway, Ron Giddings, Howard Arfin, and the late, great Robert Russel)

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Logo/icon/identity development, stationery design, Style & Usage Guide - Sone Rovet Chasson LLP

Adobe Illustrator CC

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Logo - Reynolds & Associates

Adobe Illustrator 10

Logo/icon - Somersault Technologies Inc. (consultants)

3 images in one: Adobe Acrobat PDF-centric (somersault); we-listen (ear); start-up (foetus)

Adobe Illustrator 10

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Copywriting & character selection - imahd

Life.

Ubiquitous, chronic ailment of which very little is actually known. Doctors generally advise that it be allowed to run its course, even though death is to be expected in 100% of cases.

While scientists agree that more research is the answer, billions of dollars are already expended annually to combat the rising tide of infection – trillions, if military applications are considered.

Some researchers, citing the OPPC (oz. of prev. vs. lb. of cure) axiom, maintain that prevention is the only viable strategy. However, that argument is roundly rejected by those who contend that any such program could risk the pre-emption of an individual otherwise fated to discover the elusive cure.

Meanwhile, the World Health Organization predicts that the number of people afflicted will soon rise to seven billion.

- 2009

Website header/slider image 1/5 - Deloitte League of Rock - Season 6

Adobe Photoshop CS6, WordPress

Website header/slider image 5/5 - Deloitte League of Rock - Season 6

Adobe Photoshop CS6, WordPress

“You can never drive fast enough to get away from the werewolf in your back seat.”

Friendly Advice - 1997

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Junk Removal logo and business card design, plus novelty card

Adobe Illustrator CS3

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Splash screen / landing page - Adobe Photoshop 5.5 - viz / earthboppin.net

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Trade show booth design and digital mockup - 4000 Degrees Inc. for Dimpflmeier Bakeries

Adobe Photoshop CC

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Design for waterfront living space constructed using 6 new or reconditioned shipping containers

Adobe Illustrator CS3

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Quickie logo and card design - The Innovation Center (Chicago)

Adobe Illustrator CS

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Parkin-Bade Economics text - Tony Gordon Limited - Publisher: Addison Wesley, 1991

First full-colour traditional textbook in Canada produced with direct-to-film PostScript colour separation.

Ventura Publisher, Adobe Separator – with custom colour separation routines. Imagesetting on Linotype L300.

Good eye! Yes, there is a moiré pattern in the above image.

Print run was free of the defect, which appeared only after a printed copy was scanned to be posted here.

De-screening filter set too low. Left it in to see if anyone would notice. So, congrats on either noticing

the moiré, or on being curious enough to find out what that incredibly small. faint type actually said.

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Large format poster, "Occupational Therapy in Rheumatology retrospective" - Southlake Regional Health Centre

Copy editing, design, print management - Adobe Illustrator CS, QuarkXpress 5.0

The Instant and the Eternal - 2010

“A single atom can exist for many billions of years – theoretically, for as long as the universe will. Such is the perfectly profound state of its integral unity. And yet, simple man, whose life is briefer than a moment in comparison, conflicted and contrasted as he is, can muster the understanding necessary to shatter such harmony in an instant even shorter than the universe's experience of him.”

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Identity and theme development, name, design - Princess Titanium Productions

Concept, design - Adobe Photoshop CC

Clamshell packaging (digital comp.), name, design, copy - NODOR Odour Neutralizer - imeanbiz.com

Adobe Illustrator, Photoshop CS

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-Published two editions of a tips & tricks booklet; 12- and 16-pages, respectively.

Copy, imagesetting, proofing - Adobe Illustrator 5.0, Photoshop 2.5; FM and supercell screening

Art: D. Moser, D. Holmes, S. Steinman; ColoRip logo by Dave Holmes;
Concept: Tom Beakbane, Shane Steinman

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.Technoid illustration - Adobe Illustrator CS2

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Annual Report, 8-pg. gatefold - AHWS via Willow Printing Group Ltd.

Adobe Photoshop, Illustrator, InDesign CS3

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Artwork and ethos/credo - Earthly Alternatives Inc.

Adobe Illustrator 8.0, Photoshop 5.0

Quickie logo and card design - The Innovation Center (Chicago)

Adobe Illustrator 10

Riddle 31 - 2010

Old widow Peabody was mortified when, in making an adjustment to the time on her precious grandfather clock, she inadvertently snapped the minute hand in two. A friend recommended an antique shop that carried all the parts for the same model clock. She visited there but returned disappointed. Why?

Questions or answers? Write me.

.Report cover - Adobe Photoshop CS4 - embedded energy

Gravity Waves - 2008

An oxymoron, but theoretically observable as sumo wrestling approaches lightspeed.

-- from the series: "Anything ...in ten words or less"

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Satirical membership drive, manifesto, assorted propaganda - Marxist-Darwinist Party
“Survival of the glibbest!”

absurdditty

You're a beautiful person inside
such a beautiful person inside
So, wear your insides on your outside
and you just won't believe

what wearing your heart on your sleeve can do
Wear your insides on your outside
and everyone will be in love with you
~
Now don't be so clandestine
Show off some intestine
and everyone will be in love with you
~

Lyrics, composition - "Ode to a Python", 1979

Quickie logo and card design - The Innovation Center (Chicago)

Adobe Illustrator 10

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2010 Conclave promotional teaser - Monks of Invention @ alt.SXSW

The Innovation Center (Chicago)

Adobe Photoshop CS4

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Annual Report, 8-pg. gatefold - AHWS via Willow Printing Group Ltd.

Adobe Photoshop, Illustrator, InDesign CS4

Compassion

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We dare to hope that war abates
And men cast off their precious hates.
Compassion whispers at the door,
But who can hear above the roar?

The world can't stand another round
Of breaking up and breaking down,
So silent go, and do your chore,
Let whispers of compassion soar.

*

November, 2008

Short poem, donated to Charter for Compassion

.CD cover (and cassette tape insert) design - Sangeet Kaur Khalsa & Harjinder Singh Gill

Adobe Illustrator 7.0, Photoshop 5.0

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Editorial image, caption - VizReport

Photoshop CS

.Mood and contradiction study - humblerock

Photography, Adobe Photoshop 4.0

Proving Uncertainty - 2009

A simple dimensional solution for Heisenberg's uncertainty principle:

The absolute Position of a particle can be determined in 3d (xyz) space, but its Behaviour (motion) must be evaluated in 4d (xyz+t) space. These two attributes (Position and Behaviour) can’t be known at the same “time” because that dimension (time) doesn't exist in 3d space. (The admitted exception to the ostensible conundrum is a particle at perfect rest in its 4d environment; in this case, motion is nil, and time is therefore obviated as a meaningful factor; i.e. 4d space would be indistinguishable from 3d space.)

Meanwhile… the momentum of a particle may only be known in a type of 5d (xyz+t+m) space.

-- from the series: "Paradoxes and Incompatibilities”