Recognizing that Indian culture is quite popular in Qatar, working with the idea of an Indian restaurant that presents a fresh perspective of India inside Qatar is quite tricky. So I started looking at the wonderfully rich visuals of the cultures in India, to start to form the visual identity of Amara, starting with the logo. I have chosen to take a more playful approach with the logo, by creating the letter M in Amara, in the shape of an Elephant as an icon from the Indian culture. 

Following the conceptual phase and the logo, I started working on the branding of the restaurant. This comes in the form of stationary, plates, packaging, as well as the way the food should be served within the restaurant. And as an expansion of that, I started working on the interior design of the restaurant in order for everything to match the visual identity I had created for it. During this time, I went through extensive research which included scouting Doha, the internet, all the way to taking trips to India to obtain the materials I needed for the space. I focused on using a certain color palette, patterns, lighting and a focus on wood as the main material for the space. 

After excitedly watching Amara come together, I started to style and photograph the delicious food that is served in the restaurant for social media campaigns, general advertising campaigns, and of course, for the menu. 

During my trip to India, I was able to acquire a lot of incredible material and display items, and I had a few of the details around the space custom-made and hand painted in India. In addition to that, I decided to create 3D design concept for Amara restaurant by myself.and it was the first time to me.  

I decided to create some of the more delicate wooden decorations myself and started doing much of the woodwork for the restaurant. This in addition to supervising the materials being manufactured abroad, made the visual identity of Amara a reality.