Blair Mosberg's profile

IMC for Yasso Greek Frozen Yogurt

Blair Mosberg
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Integrated Marketing Campaign for Yasso Greek Frozen Yogurt
A full integrated marketing campaign for Boston-based Yasso Greek Frozen Yogurt bars. 
 
This piece was the final plansbook for my capstone marketing course, Campaign Planning, at Emerson College. This plan was presented to the client in person at the end of the semester. The campaign strategy was a group effort, we worked in a mock agency setting, where my role was Creative Director. As CD, I designed the entire plansbook as well as created all of the deliverables.
marketing campaign yasso greek yogurt student design
Yogurls agency logo
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
marketing campaign yasso greek yogurt student design
IMC for Yasso Greek Frozen Yogurt
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Blair Mosberg's profile

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Blair Mosberg's profile
Las Vegas, NV, USA

IMC for Yasso Greek Frozen Yogurt

Plansbook for Yasso Frozen Greek Yogurt marketing campaign.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives