Brand packaging for non-alcoholic beverage company
The Brief..
Mixed Up Drinks Co. are well established in the on-the-go alcoholic drinks industry, but are looking for talented designers to take their new product range away from their current packaging.
They are looking for a design that disrupts the space and helps to compete for vital shelf appeal. They have four brand values that have kept the brand heading in the right direction. The four values are great times, good people, to share and together so keep these in mind when exploring your designs.
My design
They already have an identity that has good brand recognition which they supplied as an initial logo. I then explored what I wanted to do with the brand, I chose colours that pop out and patterns that relate to their flavours. I showed this in a style tile, and then apply the brand to the three new SKU’s (Gin & Tonic, Aperol Spritz and Mojito).
