Flora
The Brief
An independent, boutique florist based in Bath is looking for a simple, natural re-design of their logo and packaging designs. The brand is called ‘Flora’, and they specialize in predominantly British flowers. Their approach is very modern and ecologically friendly; they only stock organic flowers, and use recycled paper to wrap their products.
The client would like their new logo design to be minimal as to emphasise the quality of their products. They also require a selection of packaging designs, business cards and letterheads, which play on their brand values of ‘attention to detail and simplicity.
My design
I chose a hand written font for the logo to keep with the contemporary boutique feel of the brand. Muted colours for an expensive look, this will look good printed on recycled materials they use. I add the ‘eco-friendly British flowers’ tag line as this an important part of -the brand that sets them apart from other florists. The font is soft and light in colour to not take away from the logo.
