Armadillo Coffee are Suppliers of Coffee based in Ayrshire, Scotland.
Their re-brand wanted to show off their strong coffee, and which better way to symbolise that than making the Armadillo's back the coffee beans. Coffee = strong as shells!
The company were going for a new-age vintage, New York-esque feel. This style boasts a lot of textures which were incorporate into the brand itself. The logo itself has a very human feel, almost unfinished as with the cafe's interior.