grock. is the rebranding of a mountain clothes and equipment store located in a small town at the Pyrenees. It started in 1929 selling ski products. The new generation continues the love for the outdoor sports and the quality of the products.
The brand wants to start selling worldwide always under the same spirit and essence. It is a brand born in the Catalan Pyrenees and enjoys playing with images of the area such as the nearby mountains and the flora and fauna of the region.
The name comes from the word ‘groc’ that means yellow in Catalan. The colour of a brave flower called ‘marcòlic groc’ (Lilium Pyrenaicum), a beautiful plant that grows in altituds of 1,500 to 2,200 m. The addition of the k was to give the name a more international aspect.
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