Kings Fitness & Leisure - Animated Logo and Branding Introduction Videos. 

This initial version of the branding video was created based upon the original logo for Kings Fitness & Leisure. The colour scheme used (blue and gold) was used because it was the currently in-place colour scheme that the business had on their marketing materials. 

The animations used were designed to showcase some of the activities available at the centre, while also displaying a sense of energy and motion (fitting for a leisure business). 

Version 2 of this project was created in response to a re-branding of the business. Kings Fitness had a new logo and colour scheme implemented (black and orange), which did not mesh well with the original animation style. 

I continued with the premise of displaying animated icons for a variety of common activities and facilities at the centre, while still having the underlying effect of constant energy and movement.