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Poems for Women | Advertising Campaign

Poems for Women

Brand: Prudential
Product: PruLady, a life insurance plan personalized for women

Dream: The reader imagines a life with a child. You create a child but something else is growing in you. The dream of having a child is taken away as you live through a nightmare that is a cancer instead. 
Climb: This poem speaks about women making the climb up to her career, establishing and developing herself. As she climbs, she takes on slip, a cancer, an illness, an accident, something, and everything changes.

Roles: A women plays many roles in their lives and fills many shoes. A woman leaves her touch on everyone and when life gets cut short and she’s gone, she leaves behind a gap in everyone she’s touched. 
Bathroom mirrors is a medium where where we can speak to women directly and they can feel safe to check themselves for breast cancer.

Magazine is the best medium to showcase the poems and target educated women.
Poems for Women | Advertising Campaign
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