The Client:
David L. Bach is an American financial author, television personality, motivational speaker, entrepreneur and founder of FinishRich.com. He is best known for his Finish Rich Book Series and Automatic Millionaire Series of motivational financial books under the Finish Rich® Brand.
He has written 12 books since 1998 with over 7 million copies in print. 11 of Bach’s books have been national bestsellers, including 9 consecutive New York Times bestsellers, 2 of which were consecutive #1 New York Times bestsellers. Bach has had 4 of his books appear simultaneously on the Wall Street Journal, BusinessWeek, and USA Today bestseller lists.
The Project:
David L. Bach wanted to show all of his achievements during his career of 25+ years in a single infographic, highlighting his successful books, the TV shows he had been invited to dispense his financial advice, the number of seminars he has been as a speaker, and the AE Wealth Management Investment Company numbers. The result was a bright and colorful graphic with a very smart layout of these accomplishments and enhancing them with flat icons and images backgrounds designs and fully respecting his branding and corporate identity.
