Mûre Studio's profile

santdesign_ | Workshop @LacasacaBlog

English:
Here it is. This is the final work that i handed in for @LacasacaBlog workshop. We had to choose our favorite equipment and brand and make three jerseys - home, away and third - and some other clothes of the club. I chose SSC Napoli and Umbro.

In the workshop we studied jerseys and brands history, marketing, negotiation with the club and the brand, equipments regulation, manufacturing issues and many other things that I had to take into account when making the jerseys.

This workshop was one of the best experiences of my life, and I want to thank Dorian for helping and guiding me during the workshop and my classmates with whom I shared every Friday in June and July.

Hope you like it.

Español:
Aquí esta. Este es el trabajo final que entregué para el curso de @LacasacaBlog. Tuvimos que elegir nuestro equipo y marca favoritos y hacer tres camisetas (local, visitante y tercera) y alguna que otra prenda del club. Elegí el SSC Napoli y Umbro.

En el curso vimos temas como la historia de las camisetas, marketing, negociación con los clubes y las marcas para poder diseñar, reglamentos para la indumentaria en el fútbol, cuestiones de fabricación y muchas otras cosas que tuve que tener en cuenta al momento de hacer las camisetas.

Este curso fue una de las mejores experiencias de mi vida, y quiero agradecer públicamente a Dorian (el famoso @Lacasacablog) por ayudarme y guiarme durante el curso y también a mis compañeros de clase con los que compartí todos los viernes que cursamos juntos.

Espero que les guste.
This is the moodboard, I got the ideas to design the jerseys from here.

Este es el moodboard, de acá obtuve las ideas para diseñar las camisetas.
The first one is based on Diego Armando Maradona, the biggest idol of Napoli. To represent him, I have designed a pattern referred to the World Cup 1986 Argentina away jersey. Maradona scored two goals to England – one of them the best goal in history according to many people – and qualified Argentina for the next round. I have chosen this jersey to make my design because it represents in best way who Maradona was as footballer.
Away kit is based on the landscape that is formed with the clothes hanging in the alleys of Naples.
The last one is based on the miracle of San Gennaro's blood liquefaction. He is the patrón saint of Naples. It happens three times in the year, and the legend says that if it don't happen could be a signal of bad omen. So i decided to make a marketing strategy, that consists of sticking three blood drop sticker the three times the team will wear the jersey.
I also designed two training shirts, based on the location of the logos on the 1987/88 shirt
I hope you liked it, don't forget to share it on your social networks, it would help me a lot.

P.S: Sorry if my English is not the best ;).
santdesign_ | Workshop @LacasacaBlog
Published:

santdesign_ | Workshop @LacasacaBlog

Published:

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