As one born and bred in Singapore, the term “Total Defence” brought back childhood memories from Primary School, especially those days where we sat through assembly hall talks about the five pillars – Military, Civil, Economic, Psychological and Social Defence.
So when the brief came in - to launch Digital Defence, our 6th and new pillar, a strange sense of national pride surged within me.
Through a 1-minute video which will be broadcasted island-wide on Total Defence Day 2019, we had to showcase 4 types of digital threats while keeping them simple and relatable to everyday Singaporeans.
OUR BRIEF:
How do we get Singaporeans thinking that digital threat is closer to home than we know it and that everyone has a part to play in Digital Defence?
OUR APPROACH:
As the writer on this job, I approached the script from a structural point of view. What made it extra enjoyable and fulfilling was working alongside the art-based Creative Director and the Director himself. We kept the script direct and to the point, giving room for the visuals to be a little more abstract. Imagine the personification of a digital threat in the form of a Glitch in Black.
THE VIDEO:
You can also watch it here: https://www.youtube.com/watch?v=IA_TPcNE8AE
______________________________________________________________________________________________________
Agency: JWT Singapore
Copywriter: Jinglin Ang
Creative Director (Art): Minzie Liyu
Executive Creative Director: Farrokh Madon
Creative Director (Art): Minzie Liyu
Executive Creative Director: Farrokh Madon
Business Director: Fred Eng
Film Director: Desmond Tan (Atypical Films)
