GOOGLE SEARCH: During the World Cup 2018, Google Search offered a unique feature in which you could follow any live soccer match in real time.
How can we keep Mexican soccer fans interested on following real time matches of the local league?
Creative campaign:
We told the audience the truth on why they keep missing their favorite soccer matches: Mexicans can't say NO, so they keep pilling commitments that keep them away from watching the games.
Google Search has their back by providing them real time live scores just by searching their team or the actual match.
MEDIA: TVC, outdoor, public transport, content, social, influencer mkt.
YOUTUBE SEQUENCING: Once you watched the first story, a different one will come every time you browse in Youtube.
SOCIAL ADS
