Te Mana O Te Wai is a collaborative campaign published in the form of a publication, poster series and Instagram account. The aim is to portray water as our most precious resource through involving the daily ways we interact with it. These images include swimmers, fishermen, beachgoers; all collectively contributing to the issue of water mistreatment.
Both the analogue and digital photographs are powerful in that they install a sense of urgency within audiences, heightened by reinforcing individual and personal experiences. Even though we are all inherently different, these images remind us that protecting our life source is more crucial now than ever, no matter where you come from.
