‘Escape’ is an exciting new Festival based in the Somerset hills, UK. The festival is looking for a modern brand identity to help generate interest in the build up to their launch in late summer. To start with, the client is looking to have a new logo and set of icons they could use in the initial marketing materials for the festival. The client is hoping to attract young professionals and families and will also host a series of events encouraging people to get outdoors. They would like a set of 4 custom illustrated icons that represent: music, food, culture and camping.

I've picked out some key, eye-popping bold colours that work well as a brand identity as a whole. The client is looking to have a strong, modern identity which stands out from the crowd.