Rebranding project
Designed by WUKAI ©2019.
Designed by WUKAI ©2019.
Client: SND
Architects: Various Associates
Location: Shin Kong Place, 89 Hongjin Dadao (Yubei), Chongqing, China
As a truly wayfaring boutique, SND has been providing a discerning Chongqing demographic with forward fashion labels from across the planet. Founders Di Wu and Will Zhang have maintained a holistic approach to business, and are keen to provide a matching setting for their merchandise.
Photography by Shao Feng.
‘From the architectural dimension, the store is designed to be a medium where customers can explore the relation between body and space,’ said Various Associates.
- Wallpaper Magazine
- Wallpaper Magazine
Photography by Shao Feng.
The longitudinal plan thus helps the store "become a runway for everyone" and attract the curiosity of visitors.
- Dezeen
- Dezeen
