‘Leap’ is an educational organisation focused on providing mentorship to new graduates within the creative industry and advice to new start-ups. Their values lie in unlocking the creative potential of new university graduates and supporting innovative new business ideas. This summer, they are organising their first conference and are in need of a vibrant and creative visual identity. In terms of style, they are looking for a bold, playful and contemporary design.

The client is looking for an initial logo design and set of key brand guidelines including a few variations of the logo, type usage and colour guides. They would also like this brand identity to be used across a conference brochure, business card and tote bag design.