Surprise MEE
(MEE: in Malaysia/ Singapore) meaning noodles or a dish containing noodles
(MEE: in Malaysia/ Singapore) meaning noodles or a dish containing noodles
Instant noodles have been well-received since its launch.
With a wide range of brands and flavours in the market, consumers are spoiled for choice.
Yet, without packaging, they look the same on the inside.
With a wide range of brands and flavours in the market, consumers are spoiled for choice.
Yet, without packaging, they look the same on the inside.
We thought to ourselves, can it be more than just packaging?
Without it, how could we identify the flavour?
Although we know of the absence of real ingredients,
it is ironic how we could still taste the flavours without seeing them.
it is ironic how we could still taste the flavours without seeing them.
By presenting each instant noodle flavours in its bare form through the silhouettes of the main ingredient,
it magnifies the irony of the absence of real ingredients in its flavour.
it magnifies the irony of the absence of real ingredients in its flavour.
Surprise Mee purposefully reinterprets the experience of instant from seeing, cooking to eating.
Surprise twist to its form to depict its flavour.
Creating association with the main ingredient.
Project Partner: Denise Yeo
DID Project Led By: Studio Juju
Hope our experimental project surprises you!
DID Project Led By: Studio Juju
Hope our experimental project surprises you!
