Happy Otter
WE REBRANDED THE HAPPY OTTER UNIVERSE ACROSS 15 PRODUCT LINES.
REBRANDING + RETAIL STRATEGY + PACKAGING DESIGN + COMMUNICATION DESIGN + DIGITAL MARKETING
We partnered with Happy Otter to create a brand strategy that would extend across 15 product lines and 450 odd SKU’s. Bringing the otter to life was the first part of our journey, we then equipped him with a brand story, a purpose, and an ecosystem to build his range of products.
Building a robust system for the packaging of such a wide range of products was exciting albeit intimidating at first. We created a system with a lot of standardisation, at the same time flexible enough to do justice to the huge variety.
We created a different type style for each category, along with a different illustration for each of the variant. The design process was thus extensive and intensive, culminating in a product line that is different individualistically yet belongs to one big Happy Otter Universe.
Building a robust system for the packaging of such a wide range of products was exciting albeit intimidating at first. We created a system with a lot of standardisation, at the same time flexible enough to do justice to the huge variety.
We created a different type style for each category, along with a different illustration for each of the variant. The design process was thus extensive and intensive, culminating in a product line that is different individualistically yet belongs to one big Happy Otter Universe.
