This word is POWERFUL and needs to BE ICONIC.
I spent a fortune on the domain name and will not settle for a basic font that is not immediately an iconic brand.

Superficial is a brand new fashion streetwear and cosmetics company.

It will feature FASHION, TRAVEL, Houseware, Beauty and more. (think vercase, gucci, supreme, these brands have fashion (shoes, clothes, glasses, suitcase, bags, cologne, perfume, and beauty products).

Superficial is a modern streetwear brand. (Supreme, Off White, Bape, etc) More streetwear brands can be found here: https://www.thetrendspotter.net/bes…ar-brands/

The age demographic is 18 - 34
25-34 is the largest demo of the 18-34

GENDER is 50/50 (unisex)

Our audience is mostly female since we have a cosmetic/beauty line planned but do NOT WISH wish to have a logo which is too feminine and should be UNISEX allowing men to wear the brand and not feel like it belongs to a women's cosmetic company.

The word should be easy to read when it is very small (think shoelaces) meaning it should not be too thin and have a weak side to letters when they are scaled down.

The logo should also NOT BE COMPLEX as it needs to be versatile as it will be applied to many different types of applications from (3D embossing on clothing, to small makeup and zippers).