Crayola has made a name for itself as one of the biggest crayon brands in the US. But it’s not yet as big in Singapore and Malaysia. We wanted to leverage on Crayola’s power to bring out people’s creativity to life, and drive people e-commerce.

By giving people the chance to unleash their creativity in the biggest way ever... 

Unlock your creativity by taking part in the biggest colouring campaign. The more people work together to fill up the canvas, the more deals get unlocked.

First, Crayola will invite artists from Singapore and Malaysia to team up and design a collaborative coloring canvas version of their cities. Once they’ve created the coloring canvas, Crayola will transfer it to a website which can be accessed and colored by everyone.

The online canvas will be mobile-optimized and can be accessed on any device so that anybody can color it anywhere, anytime.

For every certain level of completion (10%, 20%, 30% and so on), Crayola will be giving away a special prize or exclusive  promo. These could be special discounts on Lazada products.