To launch a new mystery flavour of Doritos I helped create an action-packed, interactive online advergame that let the consumer become the hero in their own adventure and determine the flow of the plot. The mystery flavour was central to the plot, with identity fraud as its primary theme.

 

I worked on the development of the concept and directed all aspects of the project, including filming, 
editing and the visual feel.
 

Results: The campaign was a huge success with 90,000 visitors to doritos.co.uk ; 25% visitors logging on via Facebook Connect; an FWA award; Twitter hotspot; over 100 blog posts (ref: Google Blog Search); hundreds of tweets, almost 50,000 Facebook fans, average dwell time reaching almost 8 minutes (ref: Google Analytics); and over 50,000 views of the trailer from 95 countries (ref: Go Viral).

Live link: http://id3-demo.rehabstudio.com/