The Brief:
Japan's Overseas Promotion Board wanted Hong Kong-nese to eat more sushi. But since Hong Kong is filled with spectacular food, they'd need a good reason.
The Project:
Since 88 is a lucky number in Hong Kong, we gave them 88 reasons.
The Website:
Welcome to the infinite world of sushi - based on a simple grid system, we filled an infinite canvas with all the contents.
The Icons:
To symbolize each content, we designed 88 unique icons, inspired by the traditional Japanese emblems - "Kamon".
The Contents:
Collaborated with different artists and photographers, we created unique yet consistent for each "reason". Selected as below. (Illustrator: Kanako Shirao )
Client: The Japan Food Product Overseas Promotion Center | Agency: Ogilvy Japan | 2019
