About
ALHAVI PHARMACEUTICAL CO.
Alhavi Pharmaceutical Company was founded in May 1968. The name of this company is derived from the book “Alhavi Fi-al-Teb” written by Zakaria Razi. RAZI spent 15 years of his life on writing this book and lost his eyes on this path. The book is translated into English in 15 volumes and kept in Vatican.
CREDITS:
CLIENT: ALHAVI PHARMACEUTICAL CO.
SERVICES: BRANDING, PACKAGING, EGD
ART DIRECTOR: Seyyed Mostafa Seyyed Ebrahimi
CREATIVE DIRECTOR: Yekta Jebelli
DESIGNER: Yekta Jebelli, Seyyed Mostafa Seyyed Ebrahimi
Logo evolution of ALHAVI Pharma
MOODBOARD
Moodboard is an ideal first step to make sure we are on the same page with our clients and understand the soul and emotion of their brand. To explore the right visual rythm for a future identity, we dig lots of references. Afterwards, we group our findings for example, collection of colors, images, fonts and even textures that define what the project is about.
Key Stage: Sketches
Exploration & Logo Component
We had two elements in the old logo:
1. A book “Alhavi Fi-al-Teb” written by Razi that also refers to company’s name
2. A drop that is symbol of extract
The logo has created in 1968 is probably not going to speak to customers in 2018 so we consider the current design elements that are representing Alhavi Company successfully and then we removed extra lines, types and also modernized the elements by designing a new style of merging of book and drop.
1. A book “Alhavi Fi-al-Teb” written by Razi that also refers to company’s name
2. A drop that is symbol of extract
The logo has created in 1968 is probably not going to speak to customers in 2018 so we consider the current design elements that are representing Alhavi Company successfully and then we removed extra lines, types and also modernized the elements by designing a new style of merging of book and drop.
protective space are around the logo to maintain visual clarity and to provide maximum impact. To protect the integrity of the logo, this space is required around all sides of the logo.
Colors palette
Color palette is one of the most impactful choices that can highlight your business’ strengths and help you attract the right customers.
We have chosen three primary colors: Green, Blue and Lime
1. Green: connection to nature
2. Blue: symbolizing trustworthiness and maturity
3. Iime: cheerful, affordable and youthful energy.
We have chosen three primary colors: Green, Blue and Lime
1. Green: connection to nature
2. Blue: symbolizing trustworthiness and maturity
3. Iime: cheerful, affordable and youthful energy.
EXAMPLE OF BRANDING USAGE
Poster Design
50th Anniversary of ALHAVI Pharma
