Inspired by DSF and it’s many faces, deals and new celebrations, our branding will have no fixed shape.
It will be dynamic and in constant movement.
It can become a specific shape - if necessary; or just be an abstract symbol that’s ever evolving.
A symbol of playfulness, modernity and the human longing for surprises, discoveries and new stimuli.
Our visual identity is transformative, in true spirit of newness every day at DSF.
