COOL OFF WITH KROGER SUMMER CAMPAIGN
To get Kroger shoppers to buy multiple Unilever products during the summer months, we turned a bunch of their favorite summer foods and treats into the coolest, most share-worthy pool inflatables. Cuz if you want to make a splash at the pool, a giant Hellmann's bottle is the way to do it. These limited time, Insta-worthy floats were theirs when they purchased Unilever products at Kroger and uploaded their receipts online. Partnerships with influencers, pandora ads, banner ads and in-store merchandising helped get the word out and get shoppers excited for a summer by the pool.
Shout-out to my awesome art partners, Jacqueline McCabe and Kathleen Scott, and copy partner Courtney McCormack.
