About: Nelson is a California-based staffing company. Every year they put out a guide for their business development team sharing their findings about workplace trends and current salaries. This year the focus was on a rise in people heading out to California for employment, so we created a road trip theme. We created a booklet inspired by maps, road signage, vintage car emblems and landscapes. There is a path that runs throughout the book leading the reader to the “Final Destination,” a conclusion.

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