This project was made for Oculus and targets educational business. We wanted to convey a message that Oculus can be used not only for games but also for education. Fun and light forest with silly birds show the consumer that education with Oculus will be fun. The opportunity of moving the camera during the ad conveys the idea of engaging and interactive education in the future.
This strategy will help Oculus to increase market share and keep be one of the best players on the VR market.
This flexible concept can be upgraded into a lot of different areas of education, which gives much space for targeting.
Special thanks to Sonya Kuznetsova for help with 3D modeling and animation!
I believe in a great future where art and science will finally merge into a gorgeous ocean that will cover our minds by its warm waves.
