Missouri Employers Mutual
Missouri Employers Mutual (known internally and to the market as MEM) was in an enviable position: they were leading the workers compensation insurance market in Missouri, and had achieved tremendous levels of brand recognition, not to mention an unbeatable reputation for service.
As they planned for the expansion of a new brand, Previsor, into other states (and, long-term, for Previsor to become the lead brand), they looked to Atomicdust for a research-based strategy to make it happen.
