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The Urban Dentist




The Urban Dentist

A visit to the dentist can be a tough experience. Aesthetic considerations often take a backseat in favour of more utilitarian, clean environments, although recent findings show that aesthetically appealing environments can help reduce stress and manage pre-treatment anxieties. Supportive design is the term given to the practice of creating an environment which facilitates the individual’s ability to cope with stress. The strategic use of colour, materials and themes can all help create a calming environment which help relieve feelings of anxiety.

With The Urban Dentist we disrupt this traditional image of clinical sterility by focusing on design inspired by a modern bar or store concept. With soft and warm colours, bold elements, broken grids and the timelessly modern font Futura the brand expresses strength, elegance, conceptual clarity, and clearly distinguishes itself from the visually dominating dentist colours like white, blue and glossy mint, but at the same time it connects harmoniously with the whole customer experience of high quality dentistry.

theurbandentist.de​​​​​​​









Task: Branding, Website
Interior designers: Studio Karhard (the designers of renowned nightclub Berghain) 
Project date: 2018



The Urban Dentist
Published:

The Urban Dentist

Logo, brand and web design for a new dentist concept 'The Urban Dentist'

Published: