再塑中华印象（二）- 归去来兮
很荣幸跟WPS X 故宫的一次合作，为“再塑中华印象”创作了两组作品。
这是其中一组，应该这几天有在赛事活动页看过。
中华印象，于传统文化而言，是厚重的、抽象的、宏大的，乃至有些深奥和神秘的感知，如何将这种敬畏的感知转换为十指可触、信手可及的感官符号，需要通过对传统文化的重新演绎（再塑）来实现。这一再塑的过程恰恰是介于专业创意和大众应用之间的衔接过程，也是中华文化与目标受众建立紧密关联的最佳路径。
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DESIGN BY：FUN VISION | 反视觉 (深圳)
部分文字/图片来源大赛官网，请勿商用、转载请注明
Remaking the Chinese image (II) - coming back and forth
It is a great honor to cooperate with WPS X Palace Museum and create two groups of works for "re-shaping Chinese impression".
This is one of the groups that should be seen on the events page these days.
For traditional culture, the impression of China is profound, abstract, grand, and even some profound and mysterious perception. How to transform the perception of awe into sensory symbols that can be touched with ten fingers and reached with one's hands needs to be realized through the re-interpretation (re-shaping) of traditional culture. This process of re-shaping is exactly a bridging process between professional creativity and mass application, and is also the best way to establish a close relationship between Chinese culture and the target audience.
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DESIGN BY: FUN VISION (shenzhen)
Part of the text/picture source contest official website, please do not commercial, reprint please indicate
