MASP Identity
Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand), an art museum well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi, whose main body is supported by two lateral beams over a freestanding space, considered a landmark of the city and a main symbol of modern Brazilian architecture.
FOR DESIGN PORTFOLIO @ SVA
INSTRUCTORS: PAULA SCHER & COURTNEY GOOCH
DESIGN: SAMUEL KIM (@BYSAMUELKIM)
WWW.SAMUELKIM.DESIGN