The first job where I got to write poetry (or something poem-ish) for a ....water purifier? Also one of THE most good-looking crafty ad campaigns I've ever been involved with
Full 60sec ad:
The case study:
Website:
We also gave away limited edition postcards with purchase during the Christmas/New Year period, featuring individual artworks and a little poem on the back of each :) (One of those seemingly, insignificant spaces where everyone mostly overlooks, and you get to write what you want with no changes from start to finish. #bless)