This is one of the most emblematic modernist buildings in Madrid. It’s been refurbished with the utmost respect, where the most valuable architectural elements are preserved and integrated into modern and functional spaces, without losing the charm of the building.
All of this had to be translated to the graphic image that was developed
taking inspiration from the architectural elements.
The color palette, the typography selection and the images all combined in a sober and elegant proportion to honor the grandeur of the building.
Tests of the logo with the Francisco de Roja's Facade
Some pages of the final catalogue:
First tryouts for the cover of the catalogue: Art Nouveau and Classic style.
