what:
ARMSTRONG ROBOTICS - logo & identity design for a robotics startup company.
United states ( 06/09/19 - 06/15/19 )
Info:
Armstrong Robotics helps handicaped people with their high tech solutions. It's an open-source open-hardware nonprofit organization. "Open hardware," or "open source hardware," refers to the design specifications of a physical object which are licensed in such a way that said object can be studied, modified, created, and distributed by anyone.
Characteristics:
Strong + Forthright + Caring
Mission:
My intent was to make a lasting design that is forthright and intelligent. A clever AR monogram was the obvious choice. Combined with the classic Helvetica it ensures an identity that'll stand the test of time and at the same time catch the attention of the audience. I tweaked the spacing between the letters to give a better balance and an overall flow to the final logo lockup.
typography:
Helvetica + Merriweather - a timeless typeface duo with a confident feeling.
ARMSTRONG ROBOTICS
