We helped launch Amazon Prime's show 'Comicstaan' - the hunt for India's next best stand-up comic, hosted by some of the biggest names in Indian comedy. On #InternationalJokeDay, we got famous Indian comics to pass the mic with everyday people, telling their version of the same bad joke - one that everyone knows - The Haathi - Cheenti joke. The joke always involves an elephant and an ant, using the same formula like a knock knock joke. We also released the 'Comicstaan GIF-T Pack', India's first ever branded GIF pack featuring the judges of Comicstaan and famous Indian comics to make their jokes even funnier.