In this Brand Design module, we were asked to propose an brand strategy and system update of a pre-determined brand. PLC was re-positioned as the Sensible assistant of Pet Supplies. Who is now Genuinely passionate, sensible yet lively, polished and creative. To retain customer loyalty, a clear system was introduced to increase brand recognition and experience.
After the update, the valuable brand equity, PLC red now takes the spotlight. PLC's lively animals now roam free. And a modular grid inspired by the logo, now gives the brand a clearer system.
Cherished Ties
Like red treads, relationships are delicate yet strong. Seeking contentment while treading your way through a relationship may be a long haul. PLC understands, every bond between a pet parent and pet are precious. These cherished affinities may stretch and tangle, but here at PLC, we aim to ensure they may never break.
Pet Lovers Centre is a home-grown, one stop station that hand-picks a vast range of thoughtful products and services for over two decades. With these sensibilities, we assist to the needs of every bond between pet parents and their precious buddies.
This project consist of prints, website, in-stitu mock-ups, updated brand platform, pitch slides, brand manual.
