Clipmatic
Is a tool to help organise your work in a spiral notebook. It hooks perfectly to any types of spiral notebook.
For this project I designed the identity and worked collaboratively with the inventor on the packaging design, and aesthetics of his products.The logotype is based on the letter "C" of Clipmatic. I recreated the hook that is the main purpose of the object, and cut it into several pieces which reminds the environment of a stationery. The identity want to be fresh, modern, playful, coloured and minimalist. I created a colour palette around a beige background, and charcoal grey for the font, with touch of vibrant yellow and a vibrant blue to dynamise the whole aspect.
For this project I designed the identity and worked collaboratively with the inventor on the packaging design, and aesthetics of his products.The logotype is based on the letter "C" of Clipmatic. I recreated the hook that is the main purpose of the object, and cut it into several pieces which reminds the environment of a stationery. The identity want to be fresh, modern, playful, coloured and minimalist. I created a colour palette around a beige background, and charcoal grey for the font, with touch of vibrant yellow and a vibrant blue to dynamise the whole aspect.
