Each year we celebrate Pride, but we always forget a big part of the community: those who are int he closet. To show the they are not alone, we created with Sprite: The Tennis Shoes to March. This special edition of all-sustainable tennis shows had 6 names representing the 6 main reasons why people stay in the closet, so people who were going to the Mexico City's Pride Parade 2019, could march on their behalf.
Along with Amazon we created a website so people could learn the 6 stories behind the 6 names on the tennis shoes, be able to buy them, and then wear them to Pride. Within just hours of launching the site, they were sold out. Everything made from the sales were donated to It Gets Better Mexico.
Only If 2019 – Client: Sprite – VP: Omar Fabián – Creative Directors Sofía López, Mariel Chong – Art Directors: Ross España, Mariel Chong – Account: Caro Caudillo, Genoveva Ortiz – Landing page by Amazon México
