While working for Sports Endeavors, I was mainly involved with the lacrosse end of the business. Soon after being hired, I was put in charge of running the Lacrosse.com catalog and website (formerly known as Great Atlantic Lacrosse Company). I was a project manager, seeing each catalog and ad from concept to completion. I worked closely with our vendors, including Warrior, Maverik and STX. I directed many photoshoots (hard goods and lifestyle), both on location and at our in-house studio, for product launches, ads, and feature products for the website and the catalog. Art Direction was one of my main job functions insuring the catalog spoke to our target audiences which varied with age. On the soccer end, I also worked mainly with adidas on properly excecuting their ad campaigns in our catalogs, especially in footwear.