Halloween Beauty with Target and Unilever
Halloween at Target is big business. It's the one time of year when shoppers give themselves permission to play with their look.
Unfortunately for Unilever, Personal Care products don't make it onto the list or in the basket. So we set out to show Halloween shoppers the importance of hair and beauty in costume creation, highlighting how Unilever Personal Care products can complete the look. Social Influencer posts, circular ads, and Cartwheel app integration got the word out about how adding Unilever items makes it easier to be a fairy, devil, or other Halloween favorite.
While our team didn't get to bring home an Effie in our basket, we were Effie finalist. Better yet, we helped rewaken the PC category for Unilever at Target.
Here are some examples of our social posts, circular ads, and Cartwheel ads.
