MANCRAFTED: YOUR CONFIDENCE IS SHOWING
In the 3rd year of our Mancrafted grooming campaign for Kroger, we shifted the emphasis from promoting what products do to how they make guys feel, hence "Your Confidence Is Showing." Because how exciting is 4,576 hours of sweat protection? We partnered with all-around nice guy and improviser Jim Kozyra and made him talk to strangers about how grooming makes them feel confident.
For March Madness, a peak advertising time for Men's Grooming, we chatted with guys on the court. This video lived as a pre-roll on CBSSports.com as well as on Kroger's social channels. A LOT of sweaty shirts were involved
For summer, a time period when guys are out more and thus thinking more about grooming, we chatted with guys in a park, at the beach, and on the street. A couple dudes were REALLY letting their confidence show. This spot aired on social channels, blogs and lifestyle sites.
For November, we tapped into the surge in interest guys have around grooming thanks to Movember and went to one of the coolest barbershops in Chicago, Funks. Shout out to the resident pitbull. This spot aired as preroll on men's grooming and lifestyle sites as well as socially.
